Hershey's Milk Chocolate bar wrappers, 1900-1911
The original Hershey's Milk Chocolate bar wrapper featured gold lettering on white glossy paper. Hershey's classic maroon color paper was introduced about 1902 but featured gold lettering. The maroon label was redesigned as a sleeve around the bar, revealing the foil innerwrap on either end of the bar. The gold lettering was embossed, created a 3-dimensional effect on the label.
Hershey Chocolate Company began marketing its standard size chocolate bars for a nickel ($.05) in 1900, setting a standard for the United States confectionery industry that continued until 1969.